Google spune ca este normal ca site-urile noi sa fluctueze puternic in clasamentul Google in primul an.

John Mueller de la Google a confirmat recent ca dureaza pana la un an ca Google sa stabileasca clasarea unui site nou.

In aceasta perioada, este probabil sa existe unele fluctuatii semnificative in clasamentul de cautare in Google.

Acest lucru este complet normal, spune Mueller si nu este neaaparat legat de ceva ce un site face bine sau gresit.

Acest subiect a aparut in timpul unui hangout organizat de Google Webmaster Central, care a avut loc pe 12 iunie. Un proprietar in cauza a pus o intrebare cu privire la site-ul lor vechi de 8 luni, care aparent se clasifica bine in Google, pana acum o luna.

Proprietarul site-ului observa ca scaderea site-ului lor in clasament a coincis cu un atac seo negativ al unui concurent, care a dus la peste 1500 de backlink-uri de tip spam.

Acum, site-ul nu se gaseste nicaieri in rezultatele cautarii in Google, iar proprietarul site-ului a dorit sa stie cum sa revina inapoi in top pe Google. Cum procedeaza acum?

Raspunsul lui John Mueller

Drept raspuns, Mueller informeaza proprietarul site-ului ca este considerat foarte nou de Google. Comparativ cu istoricul internetului, 8 luni nu reprezinta o perioada lunga de timp.
Algoritmii Google incearca sa descopere cum ar trebui sa fie clasat site-ul web printre toate celelalte site-uri cu continut mai vechi. Acest proces ar putea dura pana la un an ca Google sa claseze definitiv un site.

“I think if your website is just, let’s say, a couple of months old, maybe 8 months, maybe a year, then that’s still very fresh with regards to the rest of the internet. So that’s kind of a time where our algorithms are still trying to figure out how and where we should show your website in the search results overall.

So that’s something where it would be normal to see some kind of fluctuations around how it’s being shown in search. Sometimes things go up for a while, sometimes they go down for a while. And then, I’d say over the course of a year, things settle down in kind of a stable state.

So that’s something where I wouldn’t necessarily worry too much about this particular situation. I’d continue working on your website, and over time that’s something that should be reflected in search overall.”

Dar backlink-urile de tip spam?
Proprietarul site-ului directioneaza atentia lui Mueller catre backlink-urile de tip spam si intreaba daca ar putea avea un impact negativ asupra clasamentului.

Mueller confirma, asa cum a mai spus, ca algoritmii Google ignora aceste tipuri de backlink-uri.

“That’s something that we see all the time. It’s really easy for people to run a script and to drop thousands and millions of links on the internet and we ignore that. That’s something where people get really busy, and they do all this crazy stuff, but our algorithms have seen it so often they’re used to just ignoring it…”

Mai mult, textul ancora folosit in aceste tipuri de backlinkuri spam, nu conteaza in aceste cazuri. De asemenea, nu conteaza backlink-urile sunt dofollow sau nofollow. Google ignora toate aceste backlink-uri.

“This kind of thing is really easy where you can take 5 dollars and send it to someone and they’ll put thousands of links up on the web. People have been doing this for years and years.”

In cele din urma, proprietarul site-ului intreaba daca backlink-urile spam ar trebui dezactivate si trimise la disavow ca o masura de precautie.

“I don’t think you need to. I don’t think that would change anything. I would just completely ignore it.

If your competitor is focused on building bad links for your website then at least they’re not making a better website for themselves.”

Am observat in ultimul an un val de site-uri pentru care proprietarii lor cumpara backlink-uri bulk pentru care unii dintre ei platesc foarte multi bani pentru ceva ce Google nu ia in considerare, in multe cazuri aceste backlink-uri pot fi fatale site-ului si pot duce la penalizari.

Asadar, nu conteaza numarul de backlink-uri din campanii link building, ci calitatea acestora.